Artificial Intelligence is transforming the world around us yet fear and misunderstanding often dominate the conversation. In this keynote, Jurga Zilinskiene demystifies AI and confronts the myths that surround it. Through real-world examples and practical insight, she will explore how emerging technologies can support decision-making, improve efficiency, and enhance operational capability—while addressing the ethical and cultural concerns that make many organisations hesitate. This is a forward-looking session that replaces fear with understanding and opportunity.